TAB has launched a major new product and campaign via Sugar&Partners. The TAB Triple Trio campaign, starring actor John Leigh, will start with a prize pool of $1 million dollars this Saturday. Triple Trio a popular racing bet type in Asia will be the most entertaining way for New Zealanders to win big every Saturday. Mike Heath, Head of Marketing and Digital Sales, NZ Racing Board, says “We’re all very excite
The New Zealand Board is positioning for growth and needed a new digital front of house to stand the test of time. Working with the digital team at Sugar&Partners they developed the corporate website based on responsive design methodology. A responsive design is simply that, a design that responds to the browser you are viewing the site on. This creates a solution to work for existing and unreleased devices, suc
Sugar&Partners has been enlisted as the creative agency of choice for one of the country’s most trusted and best-loved charities. World Vision has been operating in New Zealand for more than 40 years and has an annual turnover of more than $50 million dollars. “It’s amazing to partner with an organisation like World Vision,” says Sugar & Partners’ creative director Dave Nash. “Globally and locally they have
The revival of Sugar has seen many new appointments bolstering the creative product and under the watchful eye of Damon O’Leary and Dave Nash S&P has added creative team Anna Paine & Owen Bryson. “They have a genuine hunger to make great work – which builds a great energy in the agency” says Dave Nash. Off the back of a few student awards they’ve had mentions at AXIS, Newspaper Awards, IAB Awards and Best Ads
2013 Newspaper Ad of the Year was judged by Tony Davidson & Kim Papworth of W+K London. Mammoth picked up a few mentions and a few bottles of bubbly which quickly disappeared the following afternoon. Best Digital: Runner-Up: Client; Mammoth Modern Insulation – Mr Morgan, Agency: Sugar & Partners Best Topical: Highly Commended: Client: Mammoth Modern Insulation – Mr Morgan, Agency: Sugar & Partners
Sugar&Partners has bolstered its design and studio capabilities’ with new hires Gary Butcher & Hamish McArthur. “Gary’s brilliant at wrangling suits & creatives and Hamish has a resume any agency or designer would love to skite about” Says Damon O’Leary S&P Co-CD. Bringing studio & traffic experience from DDB, Saatchi & Saatchi and Ogilvy, Butcher steps in to take the reins of the creati
That’s the question MAS posed to their professional target audience. The ad was inserted into medical publications promoting MAS’s Lump Sum Recovery Insurance. The braille translation was provided by The Royal New Zealand Foundation of the Blind. “The medium is the message” - Marshall McLuhan – 1964
Much like a builders house is never finished and a mechanics car is constantly on blocks we’ve been rebranding S&P for what seams like an age. We’re nearly at the finish line with the last pieces of stationary being hand pressed by Graham & Christina at GTO Printers. We’re sure even Patrick Bateman would approve.