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IP Partnerships

S&P has been involved in IP Partnerships (IPP’s) since 2004.

IP Partnership candidates

The aim is to look for products, services, brands or market opportunities that have no, low or ineffective marketing & communications (marcoms) support – yet big, unrealised revenue potential.

The aim

The aim is to get around the higher up-front costs of traditional agency / client relationships by structuring modern, innovative risk-reward IP partnerships that deliver agile and effective marcoms.

ROI

The objective is to deliver significant, long term and sustainable ROI for both partners.

The model

An IP Partnership can take many forms:

  • From a full-service, out-sourced marcoms function remunerated via sales commissions
  • Through to simple one-off licensing relationships
  • Or JV’s and sweat equity partnerships

 

To find out more contact Jeremy Johnston.