writes Jemma Western, S&P’s resident millennial and social guru. Social Media is an incredibly important part of the marketing and comms machine, and it needs to be treated that way. It shouldn’t just be the last piece of the puzzle or somewhere that we just repurpose TV ads or billboards. We need to think about social with care and thought, and most importantly, we need to ‘think social’. Creating bespoke conte
by Hubbards AD Maree Lawrence ‘The Oatchelor’ is a fantastic example of taking an overarching brand idea. ‘Ingredients made for each other’, created initially to hero the Hubbards ‘Amazing Muesli’ range on TV, and then extending it in an interesting and relevant way to launch their new Granola range via social channels. The story tells how the most humble oat is ‘looking for love’, seeking just the right mix of ingre
Along with making headlines NZ Rugby and S&P has been turning the dial on engagement, attendance and viewership. https://www.tvnz.co.nz/one-news/sport/rugby/all-blacks-and-parris-goebel-in-new-super-rugby-dance-video http://www.zmonline.com/spy/super-rugby-stars-film-with-parris-goebels-dance-crew/ http://spy.nzherald.co.nz/spy-news/super-rugby-stars-get-their-dance-on/ “We wanted to present Super Rugby in a way
We’re after a smart, passionate, ambitious support person to join our Account Service team. You could be a graduate, or have a year or so experience, but you can’t be precious and you need to hit the ground running. Your role will be varied and you’ll need to embrace every day being different. You’ll be required to manage day-to-day account service tasks, have a keen interest in social media, and provide junior
Only a few months after NZ Rugby engaged Sugar&Partners to deliver its ITM Cup campaign S&P have successfully reignited deep seeded rivalries and passions for New Zealand’s premier national sporting competition. Stoking the fire within dormant fans with an outdoor & social media activation campaign. “The idea was to incite a war between the provinces and remind fans what’s at stake –we were truly blown aw
Red Seal and Sugar&Partners married R&D to naturopathic influences for a billboard campaign promoting the scientific core at the centre of Red Seal’s health products. There is a wider outdoor and digital campaign rolling out over the coming weeks showcasing the benefits of Red Seal as a natural alternative in brutally simple way. CREDITS Advertising Agency: Sugar&Partners, Auckland Creative Directo
World Vision, The Power of 40. At a sell-out event at SKYCITY Convention Centre in Auckland, emceed by the fantastic Jesse Mulligan, 800 advertising types came together to celebrate the industry’s best creative work of the past year. Jeremy Craigen from DDB London, Matty Burton from Special Sydney and Mark Harricks from VCCP Sydney flew into Auckland, and joined the 5 local Jury Presidents on the Executive Judging P
Reminding New Zealanders and the All Blacks that the Wallabies winning at Eden Park certainty is not on trend. The press ad ran in newspapers nationwide on Saturday morning on the front page of the sports section. The Result: New Zealand 51 vs 20 Australia What a difference a week makes.