Following extensive research with Australian and New Zealand consumers, Daikin Australasia has developed and launched a new brand campaign summed up by the line Daikin – The best air anywhere. The campaign was shot by Chris Dudman of Robbers Dog, featuring Roberta Flack’s “The First Time Ever I Saw Your Face”. New Zealand Brand 30” The brand 30” is supported by a series of 15” product focused spots, with wider
Daikin’s latest campaign via Sugar&Partners aims to cut through the predictable heat pump and air conditioning category norms with an entertaining new direction for NZ and Australia. “Stepping away from Dan was a very conscious decision for us, it was right two years ago when establishing our specialist credentials – but it’s time the brand stood on it’s own two feet and established it’s own voice and style.” Say
This week sees the launch of a 40-week-long campaign surrounding live racing and sport. It signifies a big step change in marketing for the TAB, from a campaign specific to an always-on approach. The creative challenge for Sugar&Partners was to develop a fresh, consistent brand vehicle that projects accessibility, fun and sociability. Based around the simple truth that watching live racing and sport is muc
The TAB has launched a campaign encouraging punters to ‘make some noise’ with a bet on the Football World Cup. The extra thrill and excitement a Football World Cup bet provides is illustrated through humorous big mouths. The campaign idea effectively delivers a variety of promotional offers including a chance at $5 million, if you pick the results of the entire tournament, along with every bet on the tournamen
The World Vision 40HR Famine has been a rite of passage for Kiwis for 40-years now. Sugar&Partners Auckland, New Zealand has created a new campaign to celebrate the legacy of the past 40 years and encourage New Zealand to get involved for 40 more. To launch the campaign Sugar&Partners CD’s Damon O’Leary and Dave Nash created a TV and Cinema commercial featuring iconic, revered New Zealand poet Sam Hunt deliv
TAB has launched a major new product and campaign via Sugar&Partners. The TAB Triple Trio campaign, starring actor John Leigh, will start with a prize pool of $1 million dollars this Saturday. Triple Trio a popular racing bet type in Asia will be the most entertaining way for New Zealanders to win big every Saturday. Mike Heath, Head of Marketing and Digital Sales, NZ Racing Board, says “We’re all very excite
For the first time ever Red Seal has created some brand communications to tell New Zealanders what they believe. The campaign delivers on the brand proposition ‘The Science of Nature’. Red Seal use scientific research and development together with naturopathic knowledge to provide you with the right range and expertise. The commercial was shot by the very clever Jon Baxter at Perceptual Engineering.