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	<title>Sugar&#38;Partners &#124; Full Service Integrated Creative Agency</title>
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	<link>http://sugarandpartners.co.nz</link>
	<description>We are a full-service, creatively driven advertising, digital and design agency working for clients in Auckland and Wellington New Zealand.</description>
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		<title>A Good Game&#8217;s a Fast Game</title>
		<link>http://sugarandpartners.co.nz/a-good-games-a-fast-game/</link>
		<comments>http://sugarandpartners.co.nz/a-good-games-a-fast-game/#comments</comments>
		<pubDate>Mon, 12 Feb 2018 02:21:13 +0000</pubDate>
		<dc:creator><![CDATA[sugar&#38;partners]]></dc:creator>
				<category><![CDATA[TV]]></category>

		<guid isPermaLink="false">http://sugarandpartners.co.nz/?p=1702</guid>
		<description><![CDATA[The 2018 Investec Super Rugby season promises super-fast entertainment like no other. That’s the simple proposition bought to life via New Zealand Rugby’s new #DontMissAThing campaign from SUGAR&#38;PARTNERS Director Jason Bock from Flying Fish used a high-speed Phantom camera hurtling down a track at 85km per hour, filming it at 1000 frames per second to slow down the spectacle so Kiwi’s, “Don’t miss a thing”. &#8220;There was a fair amount of technological development required to make this shot possible,” says Jason. “We experimented with the length of the set, the speed the camera travelled at and the frame rate to find the sweet spot to bring this slow-mo replay concept to life. Then all we needed was for everyone to nail their performance in each two second take.&#8221;, said Bock. The intriguing footage, which will be used extensively on Sky TV and a variety of digital mediums throughout the season, can be viewed here. An short insight into the complexity of the production process on shoot day can be seen here.]]></description>
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		<title>Investec Super Rugby 2018 – 60&#8243; TVC</title>
		<link>http://sugarandpartners.co.nz/portfolio/investec-super-rugby-2018-60-tvc/</link>
		<comments>http://sugarandpartners.co.nz/portfolio/investec-super-rugby-2018-60-tvc/#comments</comments>
		<pubDate>Mon, 12 Feb 2018 02:11:44 +0000</pubDate>
		<dc:creator><![CDATA[sugar&#38;partners]]></dc:creator>
		
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		<title>Delicious collaborations with Red Seal</title>
		<link>http://sugarandpartners.co.nz/delicious-collaborations-with-red-seal/</link>
		<comments>http://sugarandpartners.co.nz/delicious-collaborations-with-red-seal/#comments</comments>
		<pubDate>Wed, 20 Dec 2017 23:36:18 +0000</pubDate>
		<dc:creator><![CDATA[sugar&#38;partners]]></dc:creator>
				<category><![CDATA[Print]]></category>

		<guid isPermaLink="false">http://sugarandpartners.co.nz/?p=1682</guid>
		<description><![CDATA[Two delicious new teas were added to Red Seal&#8217;s range of Hot or Cold tea, in partnership with Breast Cancer Foundation NZ. The vibrant new flavours &#8211; Plum &#38; Boysenberry and Super Fruits &#8211; were launched in the midst of Breast Cancer Awareness Month, adding a touch of pink to Red Seal&#8217;s Social Media. The exciting collaborations continued into December, with a Christmas giveaway featuring two cookbooks written by the talented Jess at Jess&#8217; Underground Kitchen. It&#8217;s fair to say these partnerships left our mouths watering!]]></description>
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		<title>Kiwi classic, Hokey Pokey, gets a sweet summer makeover</title>
		<link>http://sugarandpartners.co.nz/kiwi-classic-hokey-pokey-gets-a-sweet-summer-makeover/</link>
		<comments>http://sugarandpartners.co.nz/kiwi-classic-hokey-pokey-gets-a-sweet-summer-makeover/#comments</comments>
		<pubDate>Wed, 20 Dec 2017 23:36:15 +0000</pubDate>
		<dc:creator><![CDATA[sugar&#38;partners]]></dc:creator>
				<category><![CDATA[Print]]></category>

		<guid isPermaLink="false">http://sugarandpartners.co.nz/?p=1657</guid>
		<description><![CDATA[Quintessential Kiwi classic, Hokey Pokey, has been reinvented by New Zealand Natural &#8211; just in time for summer! The two new flavours, Chilli Chocolate and Banana &#38; Burnt Caramel, hit parlours at the end of November, supported by a multi-media campaign. Through Geo-targeted Mobile and Display Banners, Adshels, and Social Media, the promise of exciting new flavours enticed intrigued customers to stop in at their local parlour and give them a try. Using Geo-Targeting as the tool, we tapped into the innate human desire for delicious ice cream and tendency to be easily persuaded by convenience; &#8220;well, it is on the way&#8230;&#8221; &#8211; alerting people situated within 500m of a New Zealand Natural parlour with a mobile banner informing them that they were only XXXm away from trying the new Chilli Chocolate and Banana &#38; Burnt Caramel Hokey Pokey ice cream. On Social Media, our audience watched classic Hokey Pokey transform into the new flavours &#8211; Banana sporting a fresh new hair style and Chilli Choc with a hot new pair of earrings.]]></description>
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<enclosure url="http://sugarandpartners.co.nz/wp-content/uploads/2017/12/HokeyPokey_Banana-animation-small4.mp4" length="5027775" type="video/mp4" />
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		<title>A taste of summer with Hubbards</title>
		<link>http://sugarandpartners.co.nz/a-taste-of-summer-with-hubbards/</link>
		<comments>http://sugarandpartners.co.nz/a-taste-of-summer-with-hubbards/#comments</comments>
		<pubDate>Wed, 20 Dec 2017 23:36:11 +0000</pubDate>
		<dc:creator><![CDATA[sugar&#38;partners]]></dc:creator>
				<category><![CDATA[Print]]></category>

		<guid isPermaLink="false">http://sugarandpartners.co.nz/?p=1658</guid>
		<description><![CDATA[Summer has arrived, and brought with it an abundance of delicious fruit. Accented with the rich, succulent flavours of Black Doris Plum and Passionfruit &#8211; Hubbards two new Crispy Crunchy Granola flavours &#8211; Social Media has come alive with the vibrant taste of summer! Inspired by the fruit forward granola flavours, we created social posts that reflected these kiwi favourites. Hubbards very own food stylist carefully crafted recipes that used both granola flavours in innovative ways, encouraging the audience to try something new with their breakfast staple. Enter berry season, and the selection of fruit on offer expands to include strawberries, raspberries, blackberries and blueberries &#8211; the perfect excuse for a summer fruits inspired theme. &#160; &#160; &#160;]]></description>
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		<title>Red Seal Black Tea Launch</title>
		<link>http://sugarandpartners.co.nz/portfolio/red-seal-black-tea-launch/</link>
		<comments>http://sugarandpartners.co.nz/portfolio/red-seal-black-tea-launch/#comments</comments>
		<pubDate>Thu, 12 Oct 2017 03:32:57 +0000</pubDate>
		<dc:creator><![CDATA[sugar&#38;partners]]></dc:creator>
		
		<guid isPermaLink="false">http://sugarandpartners.co.nz/?post_type=portfolio&#038;p=1654</guid>
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		<title>Red Seal Vita Fizz TVC</title>
		<link>http://sugarandpartners.co.nz/portfolio/red-seal-vita-fizz-tvc/</link>
		<comments>http://sugarandpartners.co.nz/portfolio/red-seal-vita-fizz-tvc/#comments</comments>
		<pubDate>Thu, 12 Oct 2017 01:46:44 +0000</pubDate>
		<dc:creator><![CDATA[sugar&#38;partners]]></dc:creator>
		
		<guid isPermaLink="false">http://sugarandpartners.co.nz/?post_type=portfolio&#038;p=1651</guid>
		<description><![CDATA[]]></description>
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		<title>Red Seal Toothpaste</title>
		<link>http://sugarandpartners.co.nz/red-seal-toothpaste/</link>
		<comments>http://sugarandpartners.co.nz/red-seal-toothpaste/#comments</comments>
		<pubDate>Wed, 11 Oct 2017 21:18:35 +0000</pubDate>
		<dc:creator><![CDATA[sugar&#38;partners]]></dc:creator>
				<category><![CDATA[Social]]></category>

		<guid isPermaLink="false">http://sugarandpartners.co.nz/?p=1622</guid>
		<description><![CDATA[Red Seal&#8217;s toothpaste range has garnered a loyal following, well-loved by those seeking a natural alternative. Despite their devoted fanbase, the market remains dominated by huge multinational brands with decades of exposure. Generating awareness and visibility for natural toothpaste is no mean feat; so with the task to insight fresh interest before us, we dove head first into creating a campaign that told the natural toothpaste story simply and effectively. &#160; &#160; &#160;]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Red Seal Black Tea Launch</title>
		<link>http://sugarandpartners.co.nz/red-seal-black-tea-launch/</link>
		<comments>http://sugarandpartners.co.nz/red-seal-black-tea-launch/#comments</comments>
		<pubDate>Wed, 11 Oct 2017 21:18:29 +0000</pubDate>
		<dc:creator><![CDATA[sugar&#38;partners]]></dc:creator>
				<category><![CDATA[Social]]></category>

		<guid isPermaLink="false">http://sugarandpartners.co.nz/?p=1627</guid>
		<description><![CDATA[Red Seal&#8217;s Hot &#38; Cold Black Tea range is a step in a bold new direction for the black tea world. Unlike any other product on the market, the collision of black tea with delicious fruit flavours is an exciting proposition. Targeted at tea drinkers from earl grey to gumboot &#8211; our campaign aimed to entice the curiosities of even the most conservative consumers. With imagery as colourful as the teas themselves, each post depicted the hero of the respective new flavours. These were preceded by the announcement of the new range, a post encouraging user interaction to increase engagement.]]></description>
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		<title>Red Seal Vita Fizz Launch</title>
		<link>http://sugarandpartners.co.nz/red-seal-vita-fizz-launch/</link>
		<comments>http://sugarandpartners.co.nz/red-seal-vita-fizz-launch/#comments</comments>
		<pubDate>Thu, 07 Sep 2017 22:08:15 +0000</pubDate>
		<dc:creator><![CDATA[sugar&#38;partners]]></dc:creator>
				<category><![CDATA[Digital]]></category>
		<category><![CDATA[Social]]></category>
		<category><![CDATA[TV]]></category>

		<guid isPermaLink="false">http://sugarandpartners.co.nz/?p=1536</guid>
		<description><![CDATA[Red Seal recently launched their premium, naturally flavoured, range of effervescents. As many effervescent products on the market contain artificial sweeteners, colours, and flavours &#8211; Red Seal&#8217;s Vita Fizz range is a natural night in shining armour for the conscious consumer. Inspired by the real fruit elements, and the satisfying fizziness of Vita Fizz, we crafted a campaign that presents each flavour as it is &#8211; simple, natural, packed full of goodness. Vita Fizz TVC Vita Fizz Social]]></description>
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