Along with making headlines NZ Rugby and S&P has been turning the dial on engagement, attendance and viewership. https://www.tvnz.co.nz/one-news/sport/rugby/all-blacks-and-parris-goebel-in-new-super-rugby-dance-video http://www.zmonline.com/spy/super-rugby-stars-film-with-parris-goebels-dance-crew/ http://spy.nzherald.co.nz/spy-news/super-rugby-stars-get-their-dance-on/ “We wanted to present Super Rugby in a way
What’s bad content like? It’s a bit like a neighbour you may have met once or twice knocking on the door and immediately trying to sell you something as they invite themselves in. They then talk about themselves in a bland way, and ask you to respond. They might be trying to have ‘a conversation’, but maybe you don’t feel like talking. And you wish they’d just shut up and leave. Wh
We’re after a smart, passionate, ambitious support person to join our Account Service team. You could be a graduate, or have a year or so experience, but you can’t be precious and you need to hit the ground running. Your role will be varied and you’ll need to embrace every day being different. You’ll be required to manage day-to-day account service tasks, have a keen interest in social media, and provide junior
Having been selected to lead the Investec Super Rugby campaign for 2016, S&P and NZ Rugby have quickly made headlines with a new campaign #SUPERBANGBANG. “We wanted to present Super Rugby in a way that will appeal to those seeking out entertainment – along with rugby fanatics, the fun extends beyond the launch ad into social media and in-stadium activation which will give
The international Chip Shop Awards are an annual, London based event – for all the great ideas and ads that didn’t actually run. Which is where this blast from the recent S&P past comes in. At the height of publicity surrounding the notorious incident between Nigella and Charles Saatchi, S&P came up with an idea that was then proposed to anti domestic violence groups. When funding to run the idea coul
Visionary UK ad-man Dave Trott gave a presentation a while ago where he revealed a British survey had shown the following: Somewhere around 90 billion pounds had been spent on producing all advertising in the UK in 2014. That’s all forms – TV, social, ambient, experiential, radio, billboards, print, digital. But here’s the thing. Only 9% was actually remembered by anyone. 5% not liked. 4% liked. 91% not remembe
Following extensive research with Australian and New Zealand consumers, Daikin Australasia has developed and launched a new brand campaign summed up by the line Daikin – The best air anywhere. The campaign was shot by Chris Dudman of Robbers Dog, featuring Roberta Flack’s “The First Time Ever I Saw Your Face”. New Zealand Brand 30” The brand 30” is supported by a series of 15” product focused spots, with wider
Only a few months after NZ Rugby engaged Sugar&Partners to deliver its ITM Cup campaign S&P have successfully reignited deep seeded rivalries and passions for New Zealand’s premier national sporting competition. Stoking the fire within dormant fans with an outdoor & social media activation campaign. “The idea was to incite a war between the provinces and remind fans what’s at stake –we were truly blown aw
Red Seal and Sugar&Partners married R&D to naturopathic influences for a billboard campaign promoting the scientific core at the centre of Red Seal’s health products. There is a wider outdoor and digital campaign rolling out over the coming weeks showcasing the benefits of Red Seal as a natural alternative in brutally simple way. CREDITS Advertising Agency: Sugar&Partners, Auckland Creative Directo