Sugar&Partners has bolstered its design and studio capabilities’ with new hires Gary Butcher & Hamish McArthur. “Gary’s brilliant at wrangling suits & creatives and Hamish has a resume any agency or designer would love to skite about” Says Damon O’Leary S&P Co-CD. Bringing studio & traffic experience from DDB, Saatchi & Saatchi and Ogilvy, Butcher steps in to take the reins of the creati
That’s the question MAS posed to their professional target audience. The ad was inserted into medical publications promoting MAS’s Lump Sum Recovery Insurance. The braille translation was provided by The Royal New Zealand Foundation of the Blind. “The medium is the message” – Marshall McLuhan – 1964
Much like a builders house is never finished and a mechanics car is constantly on blocks we’ve been rebranding S&P for what seams like an age. We’re nearly at the finish line with the last pieces of stationary being hand pressed by Graham & Christina at GTO Printers. We’re sure even Patrick Bateman would approve.
For the first time ever Red Seal has created some brand communications to tell New Zealanders what they believe. The campaign delivers on the brand proposition ‘The Science of Nature’. Red Seal use scientific research and development together with naturopathic knowledge to provide you with the right range and expertise. The commercial was shot by the very clever Jon Baxter at Perceptual Engineering.
After winning the creative business back in March, S&P have created a new campaign to position Daikin as the heat pump specialists. “Daikin only make heat pumps, and they only sell through a Specialist Dealer Network. There’s huge value in that.” Says Tania Stevenson, S&P Brand Strategist. The integrated campaign gives Dan Carter purpose as a specialist in his own right, pairing him in an entertaining way wi
Daikin’s last big splash involved a surprisingly creepy Dan Carter hanging on a wall and plenty of come hither eyes. But the agency behind that campaign, The Works Sydney, has now been exchanged for Sugar & Partners, which won a competitive pitch for the New Zealand business over Special Group. The other agency involved is thought to be Special Group and it’s thought the incumbent was not invited to p
Of course everyone in ad land would slate topical ads as being done to death, but latching onto a controversial story polarizing the nation online is a nice twist on the familiar. Sugar&Partners and Mammoth Insulation have created a keyword-targeted banner placement, paring the banner ad with all stories on Gareth Morgan & Cats. “It’s an instant success, we’ve already got a stack of enquiries and comme
Sugar&Partners introduce a new brand and retail campaign for Mammoth™ Modern Insulation. As well as keeping homes warmer, the campaign reveals that this is modern isolation – made from polyester fibers that are safe and easy to handle. The ads also demonstrate how Mammoth’s flexibility means it can be installed in roofs, ceiling and under floors, which is unique. Drawing on the worldwide ‘