The TAB has launched a campaign encouraging punters to ‘make some noise’ with a bet on the Football World Cup.
The extra thrill and excitement a Football World Cup bet provides is illustrated through humorous big mouths. The campaign idea effectively delivers a variety of promotional offers including a chance at $5 million, if you pick the results of the entire tournament, along with every bet on the tournament putting you in the draw to win ten grand.
The campaign comprises of a TVC on Sky Sport and TVNZ On Demand, digital display, and retail POS fit outs.
The Football World Cup is expected to be the biggest event of the year for TAB, and this campaign is set to make sure it is.
Client – TAB
Mike Heath – Head of Marketing & Digital Sales
Katherine O’Connor – Campaign Manager
Agency – Sugar&Partners
Creative Directors – Damon O’Leary & Dave Nash
Art Director – Genevieve Chunn
Copywriter – Daniel Nelson
Account Director – Campbell McLean
Head of Planning – Tania Stevenson
Producer – Wictoria Markula
Designer – Hamish McArthur
Retouching – Gary Butcher
Media – MBM
Business Director – Will Tran
Media Director – Sean McCready
Production – Perceptual Engineering
Director – Armagan Ballantyne
DoP – Jon Baxter
Producer – Hannah Walker
Sound Design – Clive Broughton