Following an agency review by the Blues, Sugar&Partners is thrilled to be appointed as the Blues lead strategic and creative communications partner.

“The credentials and strategy based review process was refreshingly well run and respectful”, said Managing Partner Jeremy Johnston. “We were also excited by the single-minded ambition the Blues team has on building a world-class sporting organization”.

“This is a great opportunity to present a high profile Auckland experience on a global scale”, says Creative Director Dave Nash.

Die hard Blues fan and Sugar&Partners CD Damon O’Leary was too excited to speak.