Sugar&Partners has appointed Zoe Virtue as Social Media & Digital Account Manager. She joins the well-established fast growing digital and client service team led by Dennis Carroll and Dave Nash.
“Digital and social is the fastest growing part of our business. Our clients focus and demand for truly sharable work is at the heart of every brief, so bringing Zoe’s understanding and expertise from Air New Zealand in the measurement, analytics and management of always on social is a real coup” says creative & digital director, Dave Nash.
Virtue was part of the team that drove Air NZ to be New Zealand’s leading brand in social media and was key in the success of the social launch of the latest Hobbit Safety Video, arrival of the first 787-9 Dreamliner aircraft, and Air NZ Fairy campaigns.
Previous to Air NZ, Virtue has held roles at New Zealand Trade and Enterprise and the Prime Ministers’ office.
“Zoe’s appointment is perfect timing for us as we’ve just pitched for and won digital and social work for existing ATL clients Red Seal and Flip broadband” adds Dennis Carroll.