Our view on digital
In the connected age we now live and work in it’s not about creating digital work in isolation, it’s about using digital to enhance every part of your brand and business.
That’s why we’re digital through and through, but you wont find us using technology for the sake of it. It has to create a relevant human connection. Digital and technology changes at a rapid pace, human nature does not.
It’s still about identifying that human truth and using digital to get to people in a smarter, faster and often cost effective manner.
Everything is now digital, from your phone to your TV set. Everything has an interface, so what does that mean for your brand and how you market to your consumers? We believe that brands are defined by the interactions you have with them. So every single one should be great. After all, that’s what brands are, the sum of all those experiences.
Strategic thinking in a world-gone digital has to be inherently flexible. Evolution is a daily reality, which is why establishing a strong vision and direction for your brand is more important than ever.
We work with all our clients to establish why their brands exist and what they believe, we then develop a digital strategy that is true to that. Starting with a strong consumer insight means understanding how people really want to interact with your brand across the full spectrum of media channels.
A great digital strategy should enhance all parts of your business rather than stand-alone in a silo.
Great digital creative is a seamless blend of creativity, humanity and technology. One cannot exist without the other. Our digital creatives focus on the actions of real people always remembering that at the other end of a screen, mobile or tablet is a person. Digital creative thinking is no longer limited to the online world, teaching old technology new tricks can result in some amazingly disruptive results.
UI, UX, Interface Design, Web Design, or App Design whatever you call it the principals of great design do not change. People ignore design that ignores people. When creating designed experiences in digital we focus on end user and the experience we want them to have, the story we are trying to tell and the action we want them to take. This thinking has resulted in many highly awarded Websites, Applications and Social design work.
Social Media Management
Creating and curating Facebook, Twitter, Instagram, Snapchat, Vine, Allo, Linked In, Pinterest, and Tumblr audiences can sound like a daunting task. And it is, that’s why identifying where your customers are and where your brands services is likely to be most relevant is the first step in developing a successful social strategy. We identify which social networks are most relevant and why as part of a wider digital strategy, developing tangible business results that can be gained by developing social customer retention management.