An enticing opportunity to taste Penfolds finest wine at 35,000 feet was the premise of our Cellar Door Flight campaign for long-term client partner, South Australia Tourism Commission. This was highly successful in a number of areas, namely; the thousands of consumers who entered the competition component, great involvement by co-op trade partners, and seats expected to sell out on the flight itself – taking o
We’ve all seen these pie charts that show what happens on the internet in any given minute around the world. The numbers can sometimes be too incredible to fathom, like 80k hours of Netflix or 16 million txt messages or 156 million emails – all of which take place within 60 seconds. Every year the pie gets fatter, the slices get richer, and the numbers get bigger and bigger. The only thing that remains
We were pleased to welcome two new client partners, with a bit of an international flavour, to the S&P Group earlier in the year. We’re now fully immersed in trans-Tasman web redevelopment and digital work for Mr Rental, with new comms strategies rolling out shortly. New brand and packaging work for Kiwi global success story New Zealand Natural ice cream is also in the works. We were recently involved in a
writes Jemma Western, S&P’s resident millennial and social guru. Social Media is an incredibly important part of the marketing and comms machine, and it needs to be treated that way. It shouldn’t just be the last piece of the puzzle or somewhere that we just repurpose TV ads or billboards. We need to think about social with care and thought, and most importantly, we need to ‘think social’. Creating bespoke conte
by Hubbards AD Maree Lawrence ‘The Oatchelor’ is a fantastic example of taking an overarching brand idea. ‘Ingredients made for each other’, created initially to hero the Hubbards ‘Amazing Muesli’ range on TV, and then extending it in an interesting and relevant way to launch their new Granola range via social channels. The story tells how the most humble oat is ‘looking for love’, seeking just the right mix of ingre
You can forget Stalin and his wax mate Lenin. The internet and smartphones have redefined what it means to be a socialist. Socialism (def): A system where production, distribution and exchange are owned by the community. The dictionary definition is still true, but not in the way Trotsky meant it. Yes, it would pain Trotsky more than an ice–pick to the ear to realise that socialists are no longer ‘pinko’, lefty union
We’re very proud of the work we’ve done over the past 20 years, working with clients including… Red Seal Daikin Honda NZ Rugby PWC The South Australian Tourism Commission TAB World Vision Flip The Blues Mammoth Hubbards
When John Lennon met Paul McCartney, they ‘circled each other like cats’ – according to one onlooker. But John invited Paul into the group because he knew the Quarrymen needed help. He recognised that Paul would make ‘the group’ better. Which was exactly what Paul wanted – a partner who had the same ambition as him. Paul’s natural optimism blended in brilliantly with John’s anarchic view of the world. And the combina
Along with making headlines NZ Rugby and S&P has been turning the dial on engagement, attendance and viewership. https://www.tvnz.co.nz/one-news/sport/rugby/all-blacks-and-parris-goebel-in-new-super-rugby-dance-video http://www.zmonline.com/spy/super-rugby-stars-film-with-parris-goebels-dance-crew/ http://spy.nzherald.co.nz/spy-news/super-rugby-stars-get-their-dance-on/ “We wanted to present Super Rugby in a way
What’s bad content like? It’s a bit like a neighbour you may have met once or twice knocking on the door and immediately trying to sell you something as they invite themselves in. They then talk about themselves in a bland way, and ask you to respond. They might be trying to have ‘a conversation’, but maybe you don’t feel like talking. And you wish they’d just shut up and leave. Wh