Visionary UK ad-man Dave Trott gave a presentation a while ago where he revealed a British survey had shown the following: Somewhere around 90 billion pounds had been spent on producing all advertising in the UK in 2014. That’s all forms – TV, social, ambient, experiential, radio, billboards, print, digital. But here’s the thing. Only 9% was actually remembered by anyone. 5% not liked. 4% liked. 91% not remembe

Following extensive research with Australian and New Zealand consumers, Daikin Australasia has developed and launched a new brand campaign summed up by the line Daikin – The best air anywhere. The campaign was shot by Chris Dudman of Robbers Dog, featuring Roberta Flack’s “The First Time Ever I Saw Your Face”. New Zealand Brand 30” The brand 30” is supported by a series of 15” product focused spots, with wider

Only a few months after NZ Rugby engaged Sugar&Partners to deliver its ITM Cup campaign S&P have successfully reignited deep seeded rivalries and passions for New Zealand’s premier national sporting competition. Stoking the fire within dormant fans with an outdoor & social media activation campaign. “The idea was to incite a war between the provinces and remind fans what’s at stake –we were truly blown aw

Red Seal and Sugar&Partners married R&D to naturopathic influences for a billboard campaign promoting the scientific core at the centre of Red Seal’s health products. There is a wider outdoor and digital campaign rolling out over the coming weeks showcasing the benefits of Red Seal as a natural alternative in brutally simple way.   CREDITS Advertising Agency: Sugar&Partners, Auckland Creative Directo

Since March of this year K-Rd independent agency Sugar&Partners has been part of a wider group of Aucklanders successfully protesting against the 100m expansions of the Ports of Auckland into the Waitamata Harbour. In June the High Court ruled the Ports of Auckland’s consents invalid. Halting work that had already begun. Partner groups Stop Stealing our Harbor and Urban Auckland a society of architects and planni

We’re proud to announce, as part of a joint venture project with SOAP™, the total brand transformation of The Walshe Group – a world leading international travel representation company. TWG have been providing dedicated airline and destination representation services to some of the world’s most most prestigious travel brands for over 35 years. SOAP™ have worked closely with TWG to create a full brand identity, a craf

Indie agency duo S&P and MBM have won the initial pitch to launch PwC’s new digital consulting arm to the market. Since showcasing the necessary strategic clout and both from a creative and media perspective all parties have formalised an ongoing relationship starting with showcasing PwC’s view on the recent 2015 NZ Budget. The PwC digital campaign launches across digital, OOH and airport media today.   &nbs

Incumbent S&P have beaten off up to 3 unnamed agencies in New Zealand to secure the South Australia Tourism account this time for a digitally led interactive campaign. “S&P delivered outstanding thinking and creative in the digital space bringing to life the knowledge and experience gained in previous traditional campaigns in a whole new way” says SATC Head of Marketing NZ – Stacey Cant. The campaign is

Following an agency review by the Blues, Sugar&Partners is thrilled to be appointed as the Blues lead strategic and creative communications partner. “The credentials and strategy based review process was refreshingly well run and respectful”, said Managing Partner Jeremy Johnston. “We were also excited by the single-minded ambition the Blues team has on building a world-class sporting organization”. “This is a gr

  The TAB has launched a campaign encouraging punters to ‘make some noise’ with a bet on the Football World Cup. The extra thrill and excitement a Football World Cup bet provides is illustrated through humorous big mouths. The campaign idea effectively delivers a variety of promotional offers including a chance at $5 million, if you pick the results of the entire tournament, along with every bet on the tournamen