The World Vision 40HR Famine has been a rite of passage for Kiwis for 40-years now. Sugar&Partners Auckland, New Zealand has created a new campaign to celebrate the legacy of the past 40 years and encourage New Zealand to get involved for 40 more. To launch the campaign Sugar&Partners CD’s Damon O’Leary and Dave Nash created a TV and Cinema commercial featuring iconic, revered New Zealand poet Sam Hunt deliv
Sugar&Partners has been enlisted as the creative agency of choice for one of the country’s most trusted and best-loved charities. World Vision has been operating in New Zealand for more than 40 years and has an annual turnover of more than $50 million dollars. “It’s amazing to partner with an organisation like World Vision,” says Sugar & Partners’ creative director Dave Nash. “Globally and locally they have
The revival of Sugar has seen many new appointments bolstering the creative product and under the watchful eye of Damon O’Leary and Dave Nash S&P has added creative team Anna Paine & Owen Bryson. “They have a genuine hunger to make great work – which builds a great energy in the agency” says Dave Nash. Off the back of a few student awards they’ve had mentions at AXIS, Newspaper Awards, IAB Awards and Best Ads
Much like a builders house is never finished and a mechanics car is constantly on blocks we’ve been rebranding S&P for what seams like an age. We’re nearly at the finish line with the last pieces of stationary being hand pressed by Graham & Christina at GTO Printers. We’re sure even Patrick Bateman would approve.
After winning the creative business back in March, S&P have created a new campaign to position Daikin as the heat pump specialists. “Daikin only make heat pumps, and they only sell through a Specialist Dealer Network. There’s huge value in that.” Says Tania Stevenson, S&P Brand Strategist. The integrated campaign gives Dan Carter purpose as a specialist in his own right, pairing him in an entertaining way wi
Daikin’s last big splash involved a surprisingly creepy Dan Carter hanging on a wall and plenty of come hither eyes. But the agency behind that campaign, The Works Sydney, has now been exchanged for Sugar & Partners, which won a competitive pitch for the New Zealand business over Special Group. The other agency involved is thought to be Special Group and it’s thought the incumbent was not invited to p
Of course everyone in ad land would slate topical ads as being done to death, but latching onto a controversial story polarizing the nation online is a nice twist on the familiar. Sugar&Partners and Mammoth Insulation have created a keyword-targeted banner placement, paring the banner ad with all stories on Gareth Morgan & Cats. “It’s an instant success, we’ve already got a stack of enquiries and comme
Sugar&Partners introduce a new brand and retail campaign for Mammoth™ Modern Insulation. As well as keeping homes warmer, the campaign reveals that this is modern isolation – made from polyester fibers that are safe and easy to handle. The ads also demonstrate how Mammoth’s flexibility means it can be installed in roofs, ceiling and under floors, which is unique. Drawing on the worldwide ‘