You can forget Stalin and his wax mate Lenin. The internet and smartphones have redefined what it means to be a socialist. Socialism (def): A system where production, distribution and exchange are owned by the community. The dictionary definition is still true, but not in the way Trotsky meant it. Yes, it would pain Trotsky more than an ice–pick to the ear to realise that socialists are no longer ‘pinko’, lefty union
When John Lennon met Paul McCartney, they ‘circled each other like cats’ – according to one onlooker. But John invited Paul into the group because he knew the Quarrymen needed help. He recognised that Paul would make ‘the group’ better. Which was exactly what Paul wanted – a partner who had the same ambition as him. Paul’s natural optimism blended in brilliantly with John’s anarchic view of the world. And the combina
What’s bad content like? It’s a bit like a neighbour you may have met once or twice knocking on the door and immediately trying to sell you something as they invite themselves in. They then talk about themselves in a bland way, and ask you to respond. They might be trying to have ‘a conversation’, but maybe you don’t feel like talking. And you wish they’d just shut up and leave. Wh
Visionary UK ad-man Dave Trott gave a presentation a while ago where he revealed a British survey had shown the following: Somewhere around 90 billion pounds had been spent on producing all advertising in the UK in 2014. That’s all forms – TV, social, ambient, experiential, radio, billboards, print, digital. But here’s the thing. Only 9% was actually remembered by anyone. 5% not liked. 4% liked. 91% not remembe
We’re proud to announce, as part of a joint venture project with SOAP™, the total brand transformation of The Walshe Group – a world leading international travel representation company. TWG have been providing dedicated airline and destination representation services to some of the world’s most most prestigious travel brands for over 35 years. SOAP™ have worked closely with TWG to create a full brand identity, a craf
Daikin’s latest campaign via Sugar&Partners aims to cut through the predictable heat pump and air conditioning category norms with an entertaining new direction for NZ and Australia. “Stepping away from Dan was a very conscious decision for us, it was right two years ago when establishing our specialist credentials – but it’s time the brand stood on it’s own two feet and established it’s own voice and style.” Say
The TAB has launched a campaign encouraging punters to ‘make some noise’ with a bet on the Football World Cup. The extra thrill and excitement a Football World Cup bet provides is illustrated through humorous big mouths. The campaign idea effectively delivers a variety of promotional offers including a chance at $5 million, if you pick the results of the entire tournament, along with every bet on the tournamen
What if the next Richard Branson couldn’t afford to start up his first business? That is the question a new campaign from Sugar&Partners, MBM & World Vision calls out to business savvy Kiwi’s asking them to make a difference and “Make it your business to help theirs”. With Branson and other well-known entrepreneurs Mark Zuckerburg, Larry Ellison and the homegrown success story of Trelise Cooper. World
TAB has launched a major new product and campaign via Sugar&Partners. The TAB Triple Trio campaign, starring actor John Leigh, will start with a prize pool of $1 million dollars this Saturday. Triple Trio a popular racing bet type in Asia will be the most entertaining way for New Zealanders to win big every Saturday. Mike Heath, Head of Marketing and Digital Sales, NZ Racing Board, says “We’re all very excite