The time for excuses is over. Research has shown there are now simple ways to reduce the carbon footprint of advertising and reap the rewards. While there isn’t a single solution, these easy changes have seen brands reduce their carbon emissions by 60% or more, and now you can too, not just for the planet but for your bottom line and business too: Fulfil the sustainability promises your board has made for your busine

Red Seal recently launched their premium, naturally flavoured, range of effervescents. As many effervescent products on the market contain artificial sweeteners, colours, and flavours – Red Seal’s Vita Fizz range is a natural night in shining armour for the conscious consumer. Inspired by the real fruit elements, and the satisfying fizziness of Vita Fizz, we crafted a campaign that presents each flavour a

An enticing opportunity to taste Penfolds finest wine at 35,000 feet was the premise of our Cellar Door Flight campaign for long-term client partner, South Australia Tourism Commission. This was highly successful in a number of areas, namely; the thousands of consumers who entered the competition component, great involvement by co-op trade partners, and seats expected to sell out on the flight itself – taking o

We’ve all seen these pie charts that show what happens on the internet in any given minute around the world. The numbers can sometimes be too incredible to fathom, like 80k hours of Netflix or 16 million txt messages or 156 million emails – all of which take place within 60 seconds.     Every year the pie gets fatter, the slices get richer, and the numbers get bigger and bigger. The only thing that remains

You can forget Stalin and his wax mate Lenin. The internet and smartphones have redefined what it means to be a socialist. Socialism (def): A system where production, distribution and exchange are owned by the community. The dictionary definition is still true, but not in the way Trotsky meant it. Yes, it would pain Trotsky more than an ice–pick to the ear to realise that socialists are no longer ‘pinko’, lefty union

What’s bad content like? It’s a bit like a neighbour you may have met once or twice knocking on the door and immediately trying to sell you something as they invite themselves in. They then talk about themselves in a bland way, and ask you to respond. They might be trying to have ‘a conversation’, but maybe you don’t feel like talking. And you wish they’d just shut up and leave. Wh

Having been selected to lead the Investec Super Rugby campaign for 2016, S&P and NZ Rugby have quickly made headlines with a new campaign #SUPERBANGBANG.             “We wanted to present Super Rugby in a way that will appeal to those seeking out entertainment – along with rugby fanatics, the fun extends beyond the launch ad into social media and in-stadium activation which will give

Only a few months after NZ Rugby engaged Sugar&Partners to deliver its ITM Cup campaign S&P have successfully reignited deep seeded rivalries and passions for New Zealand’s premier national sporting competition. Stoking the fire within dormant fans with an outdoor & social media activation campaign. “The idea was to incite a war between the provinces and remind fans what’s at stake –we were truly blown aw

Red Seal and Sugar&Partners married R&D to naturopathic influences for a billboard campaign promoting the scientific core at the centre of Red Seal’s health products. There is a wider outdoor and digital campaign rolling out over the coming weeks showcasing the benefits of Red Seal as a natural alternative in brutally simple way.   CREDITS Advertising Agency: Sugar&Partners, Auckland Creative Directo

Since March of this year K-Rd independent agency Sugar&Partners has been part of a wider group of Aucklanders successfully protesting against the 100m expansions of the Ports of Auckland into the Waitamata Harbour. In June the High Court ruled the Ports of Auckland’s consents invalid. Halting work that had already begun. Partner groups Stop Stealing our Harbor and Urban Auckland a society of architects and planni