We’re proud to announce, as part of a joint venture project with SOAP™, the total brand transformation of The Walshe Group – a world leading international travel representation company. TWG have been providing dedicated airline and destination representation services to some of the world’s most most prestigious travel brands for over 35 years. SOAP™ have worked closely with TWG to create a full brand identity, a craf
Indie agency duo S&P and MBM have won the initial pitch to launch PwC’s new digital consulting arm to the market. Since showcasing the necessary strategic clout and both from a creative and media perspective all parties have formalised an ongoing relationship starting with showcasing PwC’s view on the recent 2015 NZ Budget. The PwC digital campaign launches across digital, OOH and airport media today. &nbs
Sugar&Partners has appointed Zoe Virtue as Social Media & Digital Account Manager. She joins the well-established fast growing digital and client service team led by Dennis Carroll and Dave Nash. “Digital and social is the fastest growing part of our business. Our clients focus and demand for truly sharable work is at the heart of every brief, so bringing Zoe’s understanding and expertise from Air New Zealand
This week sees the launch of a 40-week-long campaign surrounding live racing and sport. It signifies a big step change in marketing for the TAB, from a campaign specific to an always-on approach. The creative challenge for Sugar&Partners was to develop a fresh, consistent brand vehicle that projects accessibility, fun and sociability. Based around the simple truth that watching live racing and sport is muc
What if the next Richard Branson couldn’t afford to start up his first business? That is the question a new campaign from Sugar&Partners, MBM & World Vision calls out to business savvy Kiwi’s asking them to make a difference and “Make it your business to help theirs”. With Branson and other well-known entrepreneurs Mark Zuckerburg, Larry Ellison and the homegrown success story of Trelise Cooper. World
The New Zealand Board is positioning for growth and needed a new digital front of house to stand the test of time. Working with the digital team at Sugar&Partners they developed the corporate website based on responsive design methodology. A responsive design is simply that, a design that responds to the browser you are viewing the site on. This creates a solution to work for existing and unreleased devices, suc
Of course everyone in ad land would slate topical ads as being done to death, but latching onto a controversial story polarizing the nation online is a nice twist on the familiar. Sugar&Partners and Mammoth Insulation have created a keyword-targeted banner placement, paring the banner ad with all stories on Gareth Morgan & Cats. “It’s an instant success, we’ve already got a stack of enquiries and comme