Two delicious new teas were added to Red Seal’s range of Hot or Cold tea, in partnership with Breast Cancer Foundation NZ. The vibrant new flavours – Plum & Boysenberry and Super Fruits – were launched in the midst of Breast Cancer Awareness Month, adding a touch of pink to Red Seal’s Social Media. The exciting collaborations continued into December, with a Christmas giveaway featuring two
Quintessential Kiwi classic, Hokey Pokey, has been reinvented by New Zealand Natural – just in time for summer! The two new flavours, Chilli Chocolate and Banana & Burnt Caramel, hit parlours at the end of November, supported by a multi-media campaign. Through Geo-targeted Mobile and Display Banners, Adshels, and Social Media, the promise of exciting new flavours enticed intrigued customers to stop in at th
Summer has arrived, and brought with it an abundance of delicious fruit. Accented with the rich, succulent flavours of Black Doris Plum and Passionfruit – Hubbards two new Crispy Crunchy Granola flavours – Social Media has come alive with the vibrant taste of summer! Inspired by the fruit forward granola flavours, we created social posts that reflected these kiwi favourites. Hubbards very own food stylist
New Zealand Natural are launching into the highly competitive Japanese market with two of their most popular flavours in 100mL tubs. This is a 3D render we created of the final designs which are currently in production… we’re sure hoping there are no typos!
writes Jemma Western, S&P’s resident millennial and social guru. Social Media is an incredibly important part of the marketing and comms machine, and it needs to be treated that way. It shouldn’t just be the last piece of the puzzle or somewhere that we just repurpose TV ads or billboards. We need to think about social with care and thought, and most importantly, we need to ‘think social’. Creating bespoke conte
by Hubbards AD Maree Lawrence ‘The Oatchelor’ is a fantastic example of taking an overarching brand idea. ‘Ingredients made for each other’, created initially to hero the Hubbards ‘Amazing Muesli’ range on TV, and then extending it in an interesting and relevant way to launch their new Granola range via social channels. The story tells how the most humble oat is ‘looking for love’, seeking just the right mix of ingre
Along with making headlines NZ Rugby and S&P has been turning the dial on engagement, attendance and viewership. https://www.tvnz.co.nz/one-news/sport/rugby/all-blacks-and-parris-goebel-in-new-super-rugby-dance-video http://www.zmonline.com/spy/super-rugby-stars-film-with-parris-goebels-dance-crew/ http://spy.nzherald.co.nz/spy-news/super-rugby-stars-get-their-dance-on/ “We wanted to present Super Rugby in a way
We’re after a smart, passionate, ambitious support person to join our Account Service team. You could be a graduate, or have a year or so experience, but you can’t be precious and you need to hit the ground running. Your role will be varied and you’ll need to embrace every day being different. You’ll be required to manage day-to-day account service tasks, have a keen interest in social media, and provide junior
Only a few months after NZ Rugby engaged Sugar&Partners to deliver its ITM Cup campaign S&P have successfully reignited deep seeded rivalries and passions for New Zealand’s premier national sporting competition. Stoking the fire within dormant fans with an outdoor & social media activation campaign. “The idea was to incite a war between the provinces and remind fans what’s at stake –we were truly blown aw
Red Seal and Sugar&Partners married R&D to naturopathic influences for a billboard campaign promoting the scientific core at the centre of Red Seal’s health products. There is a wider outdoor and digital campaign rolling out over the coming weeks showcasing the benefits of Red Seal as a natural alternative in brutally simple way. CREDITS Advertising Agency: Sugar&Partners, Auckland Creative Directo