Red Seal’s toothpaste range has garnered a loyal following, well-loved by those seeking a natural alternative. Despite their devoted fanbase, the market remains dominated by huge multinational brands with decades of exposure. Generating awareness and visibility for natural toothpaste is no mean feat; so with the task to insight fresh interest before us, we dove head first into creating a campaign that told the

Red Seal’s Hot & Cold Black Tea range is a step in a bold new direction for the black tea world. Unlike any other product on the market, the collision of black tea with delicious fruit flavours is an exciting proposition. Targeted at tea drinkers from earl grey to gumboot – our campaign aimed to entice the curiosities of even the most conservative consumers. With imagery as colourful as the teas thems

Red Seal recently launched their premium, naturally flavoured, range of effervescents. As many effervescent products on the market contain artificial sweeteners, colours, and flavours – Red Seal’s Vita Fizz range is a natural night in shining armour for the conscious consumer. Inspired by the real fruit elements, and the satisfying fizziness of Vita Fizz, we crafted a campaign that presents each flavour a

We’ve all seen these pie charts that show what happens on the internet in any given minute around the world. The numbers can sometimes be too incredible to fathom, like 80k hours of Netflix or 16 million txt messages or 156 million emails – all of which take place within 60 seconds.     Every year the pie gets fatter, the slices get richer, and the numbers get bigger and bigger. The only thing that remains

You can forget Stalin and his wax mate Lenin. The internet and smartphones have redefined what it means to be a socialist. Socialism (def): A system where production, distribution and exchange are owned by the community. The dictionary definition is still true, but not in the way Trotsky meant it. Yes, it would pain Trotsky more than an ice–pick to the ear to realise that socialists are no longer ‘pinko’, lefty union