Along with making headlines NZ Rugby and S&P has been turning the dial on engagement, attendance and viewership.
http://www.zmonline.com/spy/super-rugby-stars-film-with-parris-goebels-dance-crew/
http://spy.nzherald.co.nz/spy-news/super-rugby-stars-get-their-dance-on/
“We wanted to present Super Rugby in a way that will appeal to those seeking out entertainment, the fun extends beyond the launch ad into social media and in-stadium activation which has given fans a chance to play their part” says Co ECD Dave Nash.
The campaign marries the international entertainment factor of the famous ‘Bang Bang’ track by Nicki Minaj, Jessie J & Ariana Grande and wraps it up in a New Zealand context with Parris and ReQuest. Mirroring what’s happening in the Super Rugby competition.
Engaging fans in stadiums around the country ‘#SUPERBANGBANG your way to 10K’ is an activation piece, where one lucky ‘dabber’ will win 10K. So far over 40,000 fans submitting, voting or sharing videos of themselves and friends ‘doing the dab’.
