After winning the creative business back in March, S&P have created a new campaign to position Daikin as the heat pump specialists.
“Daikin only make heat pumps, and they only sell through a Specialist Dealer Network. There’s huge value in that.” Says Tania Stevenson, S&P Brand Strategist.
The integrated campaign gives Dan Carter purpose as a specialist in his own right, pairing him in an entertaining way with another Dan. A Daikin Specialist Dealer.
“Sugar&Partners has really hit the mark with this new campaign – we are all extremely pleased with the strategic approach and clever creative S&P has executed. We look forward to seeing some great results this winter.” Dave Smith, Daikin Australia.
S&P Joint-ECD Dave Nash says:“Daikin has an amazing story of innovation, you tell anyone and they are sold. It’s about giving the Daikin dealers that introduction into Kiwi households.”
“The ads set up The Daikin Home Advantage, an online tool to tell consumers “why Daikin”. It’s also an effective way to use digital to generate direct response” add Joint-ECD Damon O’Leary.