Daikin’s latest campaign via Sugar&Partners aims to cut through the predictable heat pump and air conditioning category norms with an entertaining new direction for NZ and Australia.
“Stepping away from Dan was a very conscious decision for us, it was right two years ago when establishing our specialist credentials – but it’s time the brand stood on it’s own two feet and established it’s own voice and style.” Says David Nash, Sugar&Parters, creative director.
The commercials will run in New Zealand and adapted versions will also run in Australia. Alyssa McClelland of Finch directed the campaign.
The positioning of ‘Creating your favourite places’ speaks to the benefit led approach the brand will be taking, rolling out campaign collateral through dealerships and media placements in NZ and Australia.
Daikin Australia & New Zealand
National Marketing Manager – Dan Tosh
Dave Nash & Damon O’Leary – Creative Directors
Jeremy Johnston – General Manager
Graeme Clarke – Copywriter
Paul Kim – Art Director
Tania Stevenson – Head of Planning
Julianne Hastings – Account Director
Dennis Carroll – Group Account Director
Chloe Sutherland – Agency Producer
Alyssa McClelland – Director
Tim Mauger – Editor
Crighton Bone – DoP
Jimena Murray – Producer
Michael Hilliard – Executive Producer
Franklin Rd – Sound