The time for excuses is over. Research has shown there are now simple ways to reduce the carbon footprint of advertising and reap the rewards. While there isn’t a single solution, these easy changes have seen brands reduce their carbon emissions by 60% or more, and now you can too, not just for the planet but for your bottom line and business too: Fulfil the sustainability promises your board has made for your busine
The 2018 Investec Super Rugby season promises super-fast entertainment like no other. That’s the simple proposition bought to life via New Zealand Rugby’s new #DontMissAThing campaign from SUGAR&PARTNERS Director Jason Bock from Flying Fish used a high-speed Phantom camera hurtling down a track at 85km per hour, filming it at 1000 frames per second to slow down the spectacle so Kiwi’s, “Don’t miss a thing”. ̶
Two delicious new teas were added to Red Seal’s range of Hot or Cold tea, in partnership with Breast Cancer Foundation NZ. The vibrant new flavours – Plum & Boysenberry and Super Fruits – were launched in the midst of Breast Cancer Awareness Month, adding a touch of pink to Red Seal’s Social Media. The exciting collaborations continued into December, with a Christmas giveaway featuring two
Quintessential Kiwi classic, Hokey Pokey, has been reinvented by New Zealand Natural – just in time for summer! The two new flavours, Chilli Chocolate and Banana & Burnt Caramel, hit parlours at the end of November, supported by a multi-media campaign. Through Geo-targeted Mobile and Display Banners, Adshels, and Social Media, the promise of exciting new flavours enticed intrigued customers to stop in at th
Summer has arrived, and brought with it an abundance of delicious fruit. Accented with the rich, succulent flavours of Black Doris Plum and Passionfruit – Hubbards two new Crispy Crunchy Granola flavours – Social Media has come alive with the vibrant taste of summer! Inspired by the fruit forward granola flavours, we created social posts that reflected these kiwi favourites. Hubbards very own food stylist
Red Seal’s toothpaste range has garnered a loyal following, well-loved by those seeking a natural alternative. Despite their devoted fanbase, the market remains dominated by huge multinational brands with decades of exposure. Generating awareness and visibility for natural toothpaste is no mean feat; so with the task to insight fresh interest before us, we dove head first into creating a campaign that told the
Red Seal’s Hot & Cold Black Tea range is a step in a bold new direction for the black tea world. Unlike any other product on the market, the collision of black tea with delicious fruit flavours is an exciting proposition. Targeted at tea drinkers from earl grey to gumboot – our campaign aimed to entice the curiosities of even the most conservative consumers. With imagery as colourful as the teas thems
Red Seal recently launched their premium, naturally flavoured, range of effervescents. As many effervescent products on the market contain artificial sweeteners, colours, and flavours – Red Seal’s Vita Fizz range is a natural night in shining armour for the conscious consumer. Inspired by the real fruit elements, and the satisfying fizziness of Vita Fizz, we crafted a campaign that presents each flavour a
New Zealand Natural are launching into the highly competitive Japanese market with two of their most popular flavours in 100mL tubs. This is a 3D render we created of the final designs which are currently in production… we’re sure hoping there are no typos!