Since March of this year K-Rd independent agency Sugar&Partners has been part of a wider group of Aucklanders successfully protesting against the 100m expansions of the Ports of Auckland into the Waitamata Harbour. In June the High Court ruled the Ports of Auckland’s consents invalid. Halting work that had already begun. Partner groups Stop Stealing our Harbor and Urban Auckland a society of architects and planni

We’re proud to announce, as part of a joint venture project with SOAP™, the total brand transformation of The Walshe Group – a world leading international travel representation company. TWG have been providing dedicated airline and destination representation services to some of the world’s most most prestigious travel brands for over 35 years. SOAP™ have worked closely with TWG to create a full brand identity, a craf

Indie agency duo S&P and MBM have won the initial pitch to launch PwC’s new digital consulting arm to the market. Since showcasing the necessary strategic clout and both from a creative and media perspective all parties have formalised an ongoing relationship starting with showcasing PwC’s view on the recent 2015 NZ Budget. The PwC digital campaign launches across digital, OOH and airport media today.   &nbs

Account manager Dan Hughes has been lured to Sugar&Partners from Ogilvy to work on the Blues and Daikin Australasia accounts. Hughes, a qualified lawyer, spent 2 years on the Rebel Sport account overseeing new brand work which featured hard man Brad Thorn delivering a poetic Eulogy to winter sports. “Dan’s a smart young suit on the rise and is sports mad into the bargain – which is a good fit for the Blues.

Sugar&Partners has appointed Zoe Virtue as Social Media & Digital Account Manager. She joins the well-established fast growing digital and client service team led by Dennis Carroll and Dave Nash. “Digital and social is the fastest growing part of our business. Our clients focus and demand for truly sharable work is at the heart of every brief, so bringing Zoe’s understanding and expertise from Air New Zealand

Incumbent S&P have beaten off up to 3 unnamed agencies in New Zealand to secure the South Australia Tourism account this time for a digitally led interactive campaign. “S&P delivered outstanding thinking and creative in the digital space bringing to life the knowledge and experience gained in previous traditional campaigns in a whole new way” says SATC Head of Marketing NZ – Stacey Cant. The campaign is

World Vision, The Power of 40. ​At a sell-out event at SKYCITY Convention Centre in Auckland, emceed by the fantastic Jesse Mulligan, 800 advertising types came together to celebrate the industry’s best creative work of the past year. Jeremy Craigen from DDB London, Matty Burton from Special Sydney and Mark Harricks from VCCP Sydney flew into Auckland, and joined the 5 local Jury Presidents on the Executive Judging P

Daikin’s latest campaign via Sugar&Partners aims to cut through the predictable heat pump and air conditioning category norms with an entertaining new direction for NZ and Australia. “Stepping away from Dan was a very conscious decision for us, it was right two years ago when establishing our specialist credentials – but it’s time the brand stood on it’s own two feet and established it’s own voice and style.” Say

Following an agency review by the Blues, Sugar&Partners is thrilled to be appointed as the Blues lead strategic and creative communications partner. “The credentials and strategy based review process was refreshingly well run and respectful”, said Managing Partner Jeremy Johnston. “We were also excited by the single-minded ambition the Blues team has on building a world-class sporting organization”. “This is a gr