The revival of Sugar has seen many new appointments bolstering the creative product and under the watchful eye of Damon O’Leary and Dave Nash S&P has added creative team Anna Paine & Owen Bryson. “They have a genuine hunger to make great work – which builds a great energy in the agency” says Dave Nash. Off the back of a few student awards they’ve had mentions at AXIS, Newspaper Awards, IAB Awards and Best Ads

2013 Newspaper Ad of the Year was judged by Tony Davidson & Kim Papworth of W+K London. Mammoth picked up a few mentions and a few bottles of bubbly which quickly disappeared the following afternoon. Best Digital: Runner-Up: Client; Mammoth Modern Insulation – Mr Morgan, Agency: Sugar & Partners Best Topical: Highly Commended: Client: Mammoth Modern Insulation – Mr Morgan, Agency: Sugar & Partners

Sugar&Partners has bolstered its design and studio capabilities’ with new hires Gary Butcher & Hamish McArthur. “Gary’s brilliant at wrangling suits & creatives and Hamish has a resume any agency or designer would love to skite about” Says Damon O’Leary S&P Co-CD. Bringing studio & traffic experience from DDB, Saatchi & Saatchi and Ogilvy, Butcher steps in to take the reins of the creati

That’s the question MAS posed to their professional target audience. The ad was inserted into medical publications promoting MAS’s Lump Sum Recovery Insurance.  The braille translation was provided by The Royal New Zealand Foundation of the Blind. “The medium is the message” – Marshall McLuhan – 1964  

Much like a builders house is never finished and a mechanics car is constantly on blocks we’ve been rebranding S&P for what seams like an age.  We’re nearly at the finish line with the last pieces of stationary being hand pressed by Graham & Christina at GTO Printers. We’re sure even Patrick Bateman would approve.

For the first time ever Red Seal has created some brand communications to tell New Zealanders what they believe. The campaign delivers on the brand proposition ‘The Science of Nature’. Red Seal use scientific research and development together with naturopathic knowledge to provide you with the right range and expertise. The commercial was shot by the very clever Jon Baxter at Perceptual Engineering.

After winning the creative business back in March, S&P have created a new campaign to position Daikin as the heat pump specialists. “Daikin only make heat pumps, and they only sell through a Specialist Dealer Network.  There’s huge value in that.” Says Tania Stevenson, S&P Brand Strategist. The integrated campaign gives Dan Carter purpose as a specialist in his own right, pairing him in an entertaining way wi

Daikin’s last big splash involved a surprisingly creepy Dan Carter hanging on a wall and plenty of come hither eyes. But the agency behind that campaign, The Works Sydney, has now been exchanged for Sugar & Partners, which won a competitive pitch for the New Zealand business over Special Group. The other agency involved is thought to be Special Group and it’s thought the incumbent was not invited to p