Daikin’s last big splash involved a surprisingly creepy Dan Carter hanging on a wall and plenty of come hither eyes. But the agency behind that campaign, The Works Sydney, has now been exchanged for Sugar & Partners, which won a competitive pitch for the New Zealand business over Special Group. The other agency involved is thought to be Special Group and it’s thought the incumbent was not invited to p
Of course everyone in ad land would slate topical ads as being done to death, but latching onto a controversial story polarizing the nation online is a nice twist on the familiar. Sugar&Partners and Mammoth Insulation have created a keyword-targeted banner placement, paring the banner ad with all stories on Gareth Morgan & Cats. “It’s an instant success, we’ve already got a stack of enquiries and comme
Sugar&Partners introduce a new brand and retail campaign for Mammoth™ Modern Insulation. As well as keeping homes warmer, the campaign reveals that this is modern isolation – made from polyester fibers that are safe and easy to handle. The ads also demonstrate how Mammoth’s flexibility means it can be installed in roofs, ceiling and under floors, which is unique. Drawing on the worldwide ‘
TAB and Sugar&Partners bring back the duo of Tom and Ben to set up Friday and the weekend as the time to start thinking about the weekend’s big games – and to place a bet.