The international Chip Shop Awards are an annual, London based event – for all the great ideas and ads that didn’t actually run.

Which is where this blast from the recent S&P past comes in.

At the height of publicity surrounding the notorious incident between Nigella and Charles Saatchi, S&P came up with an idea that was then proposed to anti domestic violence groups.

When funding to run the idea couldn’t be secured, it was decided the issue could still receive the publicity it deserved through the Chip Awards.

The idea duly picked up 2014 Best in Show along with 4 category gongs at an event that is followed by hundreds of thousands – world wide.

Visit www.chipshopawards.com and take look at some of the most outrageous but compelling advertising you’ll ever see.