To re-connect the Love Taupō tourism brand with its beloved tourists, Destination Great Lake Taupō and Sugar & Partners have released a stunning campaign showcasing everything the lakefront town has to offer. The New Zealand tourism sector was hit hard by Covid-19 and Taupō has taken a hammering. Using breathtaking video and imagery, the campaign runs across TV, print, outdoor, social, and digital, targeting the
Child Sponsorship has been in steady decline for seven years. World Vision needed a way to engage audiences that had long since forgotten about them or saw the brand as old fashioned and out of touch with their needs.