To re-connect the Love Taupō tourism brand with its beloved tourists, Destination Great Lake Taupō and Sugar & Partners have released a stunning campaign showcasing everything the lakefront town has to offer. The New Zealand tourism sector was hit hard by Covid-19 and Taupō has taken a hammering. Using breathtaking video and imagery, the campaign runs across TV, print, outdoor, social, and digital, targeting the

Soundscapes made for New Zealand.   

The Classic Kiwi Chip