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Prince Nikolai Stroganoff III vs. Mr Gareth Morgan.

Prince Nikolai Stroganoff III vs. Mr Gareth Morgan.

 

Of course everyone in ad land would slate topical ads as being done to death, but latching onto a controversial story polarizing the nation online is a nice twist on the familiar.

Sugar&Partners and Mammoth Insulation have created a keyword-targeted banner placement, paring the banner ad with all stories on Gareth Morgan & Cats.

“It’s an instant success, we’ve already got a stack of enquiries and commentary on the Mammoth website” says Damon O’Leary S&P CD.

Along with insulation assessments, newsreaders are praising the lampooning of Morgan.

“I just had to say what a BRILLIANT ad. Very well done to your marketing people!” – Auckland 

“Thank you for such a lovely ad on tele, but a big thank you for your ad on the NZHerald website…. lol….. Take that! Mr Morgan!  You have made my day! Thanks!” – Otorohanga

“Nikoli made a pretty controversial introduction on telly, so it’s only is right he’s stirring the pot online” says Dave Nash S&P CD.