Of course everyone in ad land would slate topical ads as being done to death, but latching onto a controversial story polarizing the nation online is a nice twist on the familiar.
Sugar&Partners and Mammoth Insulation have created a keyword-targeted banner placement, paring the banner ad with all stories on Gareth Morgan & Cats.
“It’s an instant success, we’ve already got a stack of enquiries and commentary on the Mammoth website” says Damon O’Leary S&P CD.
Along with insulation assessments, newsreaders are praising the lampooning of Morgan.
“I just had to say what a BRILLIANT ad. Very well done to your marketing people!” – Auckland
“Thank you for such a lovely ad on tele, but a big thank you for your ad on the NZHerald website…. lol….. Take that! Mr Morgan! You have made my day! Thanks!” – Otorohanga
“Nikoli made a pretty controversial introduction on telly, so it’s only is right he’s stirring the pot online” says Dave Nash S&P CD.