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Sugar&Partners win Grand Prix at Chip Shop Awards.

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While most of ad land was packing their matching set of Louis Vuitton luggage bound for the South of France to take things all to seriously, Sugar&Partners CD’s Dave Nash & Damon O’Leary stormed London’s satirical Chip Shop Awards.

Taking home the Grand Prix, Best Charity Ad & Best Topical Ad awards with their press ad for Refuge London, Saatchi vs. Nigella.

The Chip Shop Awards are about fostering and recognising creativity – no boundaries, no rules.

“Damon & I are stoked, real creativity and expression has no bounds and no rules, this is why we are honored to be added to the esteemed list of brilliantly creative boys and girls who have been awarded the Grand Prix Chip Shop Award – this has to be the most fun show on the advertising calendar” added S&P CD Dave Nash

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Dave Trott, long time supporter of the awards was quoted “Take the piss out of how seriously advertising takes itself. Take the piss out of advertising’s obsession with awards. Take the piss out of a little yellow wooden pencil elevated to the level of The Nobel Prize. And the symbol of a chip with a dollop of ketchup on it does that very succinctly.”

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The awards were broadcast live from the Ministry of Sound in London on Twitter:  https://twitter.com/ChipShopAwards

Laura Jordan Bambach President of D&AD chaired the judging panel of:
Leon Jaume – Executive Creative Director of WCRS and joint ECD of Engine
Jeremy Green – CEO at The Creative Circle
Nils Leonard – Executive Creative Director of Grey LDN.
Dave Birss – Additive
Richard Coggin – Creative Director at Archibald Ingall Stretton.
Steven Anderson – Creative Director at Smith & Milton
Mike Shackle – Executive Creative Director at gyro
Nick Turner – Executive Creative Director at AKQA
Tim Clegg – Creative Director at Saatchi & Saatchi
Andy Taylor – Creative Director at Iris Worldwide
Ben Callis – Creative Director at SapientNitro
Simon Elliott – Creative Director, Rose
John Jessup – Creative Johnny and ex Creative Director at Leo Burnett