Having been selected to lead the Investec Super Rugby campaign for 2016, S&P and NZ Rugby have quickly made headlines with a new campaign #SUPERBANGBANG.             “We wanted to present Super Rugby in a way that will appeal to those seeking out entertainment – along with rugby fanatics, the fun extends beyond the launch ad into social media and in-stadium activation which will give

Only a few months after NZ Rugby engaged Sugar&Partners to deliver its ITM Cup campaign S&P have successfully reignited deep seeded rivalries and passions for New Zealand’s premier national sporting competition. Stoking the fire within dormant fans with an outdoor & social media activation campaign. “The idea was to incite a war between the provinces and remind fans what’s at stake –we were truly blown aw