The kind of genuine marketing agency partner you’ve always hoped for.
Need to step-change sales growth or dominate your category? The secret is a genuine ROI-based marketing partnership and sound communications strategy. S&P is one of the longest-running and successful independent advertising agencies in Aotearoa.
A unique blend of strategic brand, creative and digital marketing agency, we've helped clients, from start-ups to multinationals, get to #1 market share in almost every category there is. Along the way we’ve been 2x Independent Agency of the Year and Marketer of the Year. But our proudest achievement? Our partnerships. Our longest running is 25 years & counting.
A full-service brand, creative and digital marketing agency.
Brand & Comms
Strategy
We’re positioning fanatics. Not some meaningless, ‘brand wheel’ - we craft relevant, distinctive and competitive positionings, based on genuine rational or emotional points of difference. Positioning that results in measurable sales, leads or market share growth.
Truly ROI-Driven
Campaigns
One-off campaigns never move the needle for long. Modern, ‘full-funnel’, digital, social and traditional campaigns are the only way to drive prospects, leads, sales, brand dominance and enduring ROI. S&P’s 10-Step Full Funnel Planning Process ensures we get those results. It’s been trade-tested on over 84 brands across dozens of categories.
IP partnerships
& shared risk
In start-up or expansion mode? Love to find a partner to help make it happen on a risk-reward basis? There’s nothing like an agency that understands what it’s like to spend its own money building a business. S&P has led the way in NZ with innovative agency ‘IP Partnerships’ and the co-creation of multiple brands and businesses.
Fractional CMO
Support
Just need to get your strategy right? Get short-term cover or long-term CMO-level marketing thinking from one of NZ’s most experienced practitioners. We can provide support to up-skill your team, mentorship to pivot your marketing towards genuine ROI, or simply help advise on
a quick-fire marketing strategy re-boot. Explore Fractional CMO Support.
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“The Sugar team is that rare breed of creative and digital marketing agency that focusses purely on what we need to get the result. From great brand strategy, through to detailed social strategy, brand identity design or simply day-to-day studio support – they simply fit in with what we need on a practical and flexible basis - with our best interests at heart.”
Laura Blackburn
Group Marketing & Communications Manager
Evolution Healthcare -
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“Jeremy and Sugar were pivotal in the development of NZHL’s Mortgage Mentor positioning and full funnel brand response marketing programme. Together we took an unknown opportunity to a known one, we doubled leads and drove tangible growth into the business. Sugar are more than an more than an advertising agency partner, they are your support network and delivery partners - days, nights and sometimes in the weekends!”
Lenska Papich
Former Brand and Communications Lead
NZHL -
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“I’ve worked with Sugar&Parters as my advertising agency partner for over 25 years across a wide range of innovative travel and tourism campaigns for various destinations in both Australia and New Zealand. The results, in terms of measurable ROI and the longevity of our relationship, speak for themself”.
Jane Wilson
Former General Manager
Love Taupō -
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"More than just a digital marketing agency – the Sugar team helped us helped us step-up to serious social lead generation in short order. In the first four months we’ve generated nearly 100 high value leads with a total potential sales value in excess of $4M."
Pablo Brizio
Venz
Vacuum Elevators -
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“The Sugar team helped us position the SquareOne™ brand for incredible growth - and on a start-up budget got social & digital campaigns up and running to deliver over 80,000 sign-ups in just 8 months.”
Jovan Pavlicevic
Co-founder
SquareOne -
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“Sugar and Partners were incredible to work with. I was part of the team setting up a global company locally in New Zealand, and they were my right-hand team right from the beginning. It was imperative that the brand strategy and direction was set, while not losing sight of the global direction. They added a local flavour which really helped build brand love quickly. The team were not only creatives and designers, but took charge of the strategy and implementation of social media, including community management.”
Laura Blackburn
Former Marketing & Communications Manager
Scania New Zealand -
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“Dunkin’ Donuts was missing out on the huge opportunity we had in social. Now we have a creative and digital agency partner who has helped us understand exactly how our investment can drive real business outcomes.”
Tony Lee
Owner
Café Concepts Ltd (Dunkin’ Donuts) -
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“Sugar is a marketing agency in the truest sense – they simply recommend and deliver what will get the best ROI. In this instance they built us a profitable Facebook lead generation campaign from scratch in about 11 days – and ROI has steadily improved from there. We’re thrilled."
Rob Berman
CEO Allergenics
What makes
us different?
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We concentrate, above all, on being a great partner. The proof? Our average client tenure is over twice that of the industry average. That means choosing our partnerships wisely and bringing great people to the table to achieve great things together.
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Our commitment to partnership builds client trust and the opportunity to deliver exceptionally effective work. Work that has seen S&P recognised with all the usual awards – but more importantly - results. Results that we track with a dedicated Performance Team and Full-Funnel reporting system.
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Results attract clients. From start-ups to multi nationals, we’ve worked on everything from FMCG to financial services, tech, tourism, automotive, B2B, rural, charities, health and beauty, fashion, and elections. It helps bring deep consumer insight to your business.
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Our proven 10 Step Full-Funnel process has been tested across hundreds of campaigns and millions of data-points. It allows us to craft complex digital, social and traditional campaigns around the simple business outcomes you really care about: investment in the top of the funnel, and ROI out the bottom.
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The S&P Group was one of the first in NZ to create a specialist social media team at Social Sugar. It gives us an immediate, ‘finger on the pulse’ of consumer sentiment, and allows us to test new messages and channels - plus stay ahead of the pack.
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We’ve led the way in NZ with payment-by-results methodologies, agency-initiated start-ups and IP partnerships. We know what it feels like to, ‘be the client’ - to make sure marketing investment pays.
Let’s Chat
Ready for real ROI? Or simply a great partner that listens? Whatever your objective, the best way to start is with a free 30-min strategy chat with our Managing Partner. We can:
– Ask about your business objectives
– Nod to specific strategies we might use to achieve your objectives
– Share practical examples relevant to your business
– Establish if there’s a nice fit for us both
Over 19,000 new ‘Supervolcanic’ prospects for Love Taupō
Taupō has one of the most incredible array of bike trails in NZ. The problem was... no one really knew about them. The solution? Package them up as the all-new Supervolcanic™ Trail Network - via an integrated connected TV, digital and social campaign. The results have been equally as volcanic; reaching over 1.36M highly motivated bikers in just 4 months – with over 19,000 inbound prospects to visit the all-new trail network site.
SquareOne - 80,000 sign-ups in 8 months.
This amazing kids pocket money and savings app now dominates the, ‘neo-bank’ market for children in NZ. But it wasn’t always that way. The challenge at start-up was to grow as quickly as possible, within a tight cash runway, and monetise from there. The solution? A tightly-targeted direct response social, digital and outdoor campaign, plus a full, ‘insta reset’ for powerful social proof - that delivered over 80,000 sign-ups in the first 8 months.
Scania turns a BIG skill deficit problem into an employment brand win.
Scania NZ’s brief was to help recruit over 50 technicians during an acute skills shortage post Covid. We wanted to crack an enduring employment brand proposition that could not just solve the immediate problem – but set the business up as the #1 choice in the category for years to come.
So the Scania ‘Do Big Things’ employment brand positioning, support campaign and microsite was developed.
In just 7 months, 1.5M potential candidates were reached, with over 17,000 visits to the microsite and a steady stream of new applicants established. Scania now has an employment platform that can be used to recruitment great new people, at any level, for years to come.
Businesses we’ve helped grow
Are we right for
each other?
Here’s a few markers of the very best partnerships we’ve experienced over the years:
A great client partner
Is ambitious. Loves to share the big picture in terms of the key success drivers of the business. Values outputs and results more than inputs. Understands the value of a holistic, ‘full funnel’ approach to marketing - to real people, in the real world. Values collaboration, hates politics, and loves finding the people with the best specialist skill sets. Enjoys a laugh and enjoys the journey as much as the destination.
A great agency partner
Understands the business imperative. Loves to be pro-active and find business solutions, without always waiting for ‘the brief’. Works well with a variety of people and specialists – irrespective of where ‘the idea’ comes from. Thinks about solutions, not mediums. Works in a cool, calm, collected way that fosters great work and great partnerships. Is agile and focused on getting the job done, without layers of process.