A genuine business partner
How does
the business partnership work?
With the myriad of traditional and digital marketing agencies out there, it’s hard to find a partner who’s there for the journey, not just the glory. At S&P we believe the world is a better place when agencies and clients agree that above all else; it’s great partnerships that make the greatest difference.
From partnering with great clients, to partnering with top talent, nurturing these relationships is our secret sauce. Established in 1996, S&P is one of NZ’s longest running and most successful independent marketing and advertising agencies.
With full-service scale for national and international clients, S&P has one of NZ’s longest-running client partnerships (over 25 years), and twice the industry average client tenure. We use modern, Project Team Methodology, and have been an industry leader in the development of payment by results models and IP Partnerships.
What makes
us different?
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When you’re focussed on ROI, the question is not what inputs are required, but what out-puts are desired? The question of agency costs becomes less, ‘what’s your hourly rate?’ and more, ‘what do we acually need from the agency to get the result?’.
That’s why we work on the Total Marketing Investment or TMI model. Put simply it says: What is the business result we need to achieve? What is a realistic test budget to start-in on that challenge? What mix of skills, production and media required to get the job done? Then we measure the test phase results, pause, refine and scale-up to lock-in success and build ROI. -
Another way to help pivot away from meaningless, ‘inputs’ (like hours) is for the agency to walk-the-talk and share some risk with the client by way of a risk-reward, or payment-by-results remuneration component. S&P has pioneered a number of relationships in this space in the NZ market.
It’s not right for every client, but it’s worth exploring – especially once some early-wins and data are established. Not only does this keep everybody aligned and aimed at the core success metrics – it’s also a nice way to strengthen long-term enduring partnerships.
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Got a new category-busting idea or business that you’re itching to make happen? S&P has been a pioneer in the NZ traditional and digital agency landscape with IP Projects. This is where the agency has invested time and money directly in a number of our own start-ups and/or collaborative initiatives.
We find this a very healthy exercise because it keeps an entrepreneurial spirit alive in the agency, allows the agency team to test cutting-edge techniques that we can then take to clients – and reminds the agency team exactly what it’s like to spend your own money on marketing.
