Point of view on Digital
“Obsessing about one medium over another is a waste of time and energy. It’s about accepting we live in a digital age.”
-David Nash, Creative Director and Head of Digital.
DIGITAL HAS TO BE PART
OF EVERYTHING WE DO.
“We like to think of it as teaching old technology new tricks”
Digital executions can extend a core-creative-idea creating a lasting impression, giving the consumer an opportunity to extend their experience with the brand. A television ad can turn into a mobile game, a great retail experience can be taken into a social media community and traditional billboards can talk back.
Most importantly we never look at any media in isolation; we look at how it is consumed. A consumers mind set changes depending on what environment they are in – so should our tone and manner.