Digital executions can extend a core-creative-idea creating a lasting impression, giving the consumer an opportunity to extend their experience with the brand. A television ad can turn into a mobile game, a great retail experience can be taken into a social media community and traditional billboards can talk back.

Most importantly we never look at any media in isolation; we look at how it is consumed. A consumers mind set changes depending on what environment they are in – so should our tone and manner.