When John Lennon met Paul McCartney, they ‘circled each other like cats’ – according to one onlooker. But John invited Paul into the group because he knew the Quarrymen needed help. He recognised that Paul would make ‘the group’ better. Which was exactly what Paul wanted – a partner who had the same ambition as him. Paul’s natural optimism blended in brilliantly with John’s anarchic view of the world. And the combina
Visionary UK ad-man Dave Trott gave a presentation a while ago where he revealed a British survey had shown the following: Somewhere around 90 billion pounds had been spent on producing all advertising in the UK in 2014. That’s all forms – TV, social, ambient, experiential, radio, billboards, print, digital. But here’s the thing. Only 9% was actually remembered by anyone. 5% not liked. 4% liked. 91% not remembe
Account manager Dan Hughes has been lured to Sugar&Partners from Ogilvy to work on the Blues and Daikin Australasia accounts. Hughes, a qualified lawyer, spent 2 years on the Rebel Sport account overseeing new brand work which featured hard man Brad Thorn delivering a poetic Eulogy to winter sports. “Dan’s a smart young suit on the rise and is sports mad into the bargain – which is a good fit for the Blues.
Sugar&Partners has appointed Zoe Virtue as Social Media & Digital Account Manager. She joins the well-established fast growing digital and client service team led by Dennis Carroll and Dave Nash. “Digital and social is the fastest growing part of our business. Our clients focus and demand for truly sharable work is at the heart of every brief, so bringing Zoe’s understanding and expertise from Air New Zealand
Incumbent S&P have beaten off up to 3 unnamed agencies in New Zealand to secure the South Australia Tourism account this time for a digitally led interactive campaign. “S&P delivered outstanding thinking and creative in the digital space bringing to life the knowledge and experience gained in previous traditional campaigns in a whole new way” says SATC Head of Marketing NZ – Stacey Cant. The campaign is
Following an agency review by the Blues, Sugar&Partners is thrilled to be appointed as the Blues lead strategic and creative communications partner. “The credentials and strategy based review process was refreshingly well run and respectful”, said Managing Partner Jeremy Johnston. “We were also excited by the single-minded ambition the Blues team has on building a world-class sporting organization”. “This is a gr