Only a few months after NZ Rugby engaged Sugar&Partners to deliver its ITM Cup campaign S&P have successfully reignited deep seeded rivalries and passions for New Zealand’s premier national sporting competition. Stoking the fire within dormant fans with an outdoor & social media activation campaign. “The idea was to incite a war between the provinces and remind fans what’s at stake –we were truly blown aw

Red Seal and Sugar&Partners married R&D to naturopathic influences for a billboard campaign promoting the scientific core at the centre of Red Seal’s health products. There is a wider outdoor and digital campaign rolling out over the coming weeks showcasing the benefits of Red Seal as a natural alternative in brutally simple way.   CREDITS Advertising Agency: Sugar&Partners, Auckland Creative Directo

Since March of this year K-Rd independent agency Sugar&Partners has been part of a wider group of Aucklanders successfully protesting against the 100m expansions of the Ports of Auckland into the Waitamata Harbour. In June the High Court ruled the Ports of Auckland’s consents invalid. Halting work that had already begun. Partner groups Stop Stealing our Harbor and Urban Auckland a society of architects and planni

We’re proud to announce, as part of a joint venture project with SOAP™, the total brand transformation of The Walshe Group – a world leading international travel representation company. TWG have been providing dedicated airline and destination representation services to some of the world’s most most prestigious travel brands for over 35 years. SOAP™ have worked closely with TWG to create a full brand identity, a craf

  This week sees the launch of a 40-week-long campaign surrounding live racing and sport. It signifies a big step change in marketing for the TAB, from a campaign specific to an always-on approach. The creative challenge for Sugar&Partners was to develop a fresh, consistent brand vehicle that projects accessibility, fun and sociability. Based around the simple truth that watching live racing and sport is muc

TAB has launched a major new product and campaign via Sugar&Partners. The TAB Triple Trio campaign, starring actor John Leigh, will start with a prize pool of $1 million dollars this Saturday. Triple Trio a popular racing bet type in Asia will be the most entertaining way for New Zealanders to win big every Saturday. Mike Heath, Head of Marketing and Digital Sales, NZ Racing Board, says “We’re all very excite

That’s the question MAS posed to their professional target audience. The ad was inserted into medical publications promoting MAS’s Lump Sum Recovery Insurance.  The braille translation was provided by The Royal New Zealand Foundation of the Blind. “The medium is the message” – Marshall McLuhan – 1964  

Much like a builders house is never finished and a mechanics car is constantly on blocks we’ve been rebranding S&P for what seams like an age.  We’re nearly at the finish line with the last pieces of stationary being hand pressed by Graham & Christina at GTO Printers. We’re sure even Patrick Bateman would approve.