The time for excuses is over. Research has shown there are now simple ways to reduce the carbon footprint of advertising and reap the rewards. While there isn’t a single solution, these easy changes have seen brands reduce their carbon emissions by 60% or more, and now you can too, not just for the planet but for your bottom line and business too: Fulfil the sustainability promises your board has made for your busine

  When you’re in the business of genuine partnership, it is imperative to keep an eye on how the world is treating your partners… Across the marketing & communications landscape fundamental and dramatic change is impacting all our clients, in almost all facets of business. “Retail” is being turned upside down. Digital technologies are facilitating direct customer relationships. Many aspects

An enticing opportunity to taste Penfolds finest wine at 35,000 feet was the premise of our Cellar Door Flight campaign for long-term client partner, South Australia Tourism Commission. This was highly successful in a number of areas, namely; the thousands of consumers who entered the competition component, great involvement by co-op trade partners, and seats expected to sell out on the flight itself – taking o

We’ve all seen these pie charts that show what happens on the internet in any given minute around the world. The numbers can sometimes be too incredible to fathom, like 80k hours of Netflix or 16 million txt messages or 156 million emails – all of which take place within 60 seconds.     Every year the pie gets fatter, the slices get richer, and the numbers get bigger and bigger. The only thing that remains

  We were pleased to welcome two new client partners, with a bit of an international flavour, to the S&P Group earlier in the year. We’re now fully immersed in trans-Tasman web redevelopment and digital work for Mr Rental, with new comms strategies rolling out shortly. New brand and packaging work for Kiwi global success story New Zealand Natural ice cream is also in the works. We were recently involved in a

You can forget Stalin and his wax mate Lenin. The internet and smartphones have redefined what it means to be a socialist. Socialism (def): A system where production, distribution and exchange are owned by the community. The dictionary definition is still true, but not in the way Trotsky meant it. Yes, it would pain Trotsky more than an ice–pick to the ear to realise that socialists are no longer ‘pinko’, lefty union

We’re very proud of the work we’ve done over the past 20 years, working with clients including…   Red Seal   Daikin   Honda   NZ Rugby   PWC   The South Australian Tourism Commission    TAB    World Vision    Flip   The Blues   Mammoth    Hubbards    

When John Lennon met Paul McCartney, they ‘circled each other like cats’ – according to one onlooker. But John invited Paul into the group because he knew the Quarrymen needed help. He recognised that Paul would make ‘the group’ better. Which was exactly what Paul wanted – a partner who had the same ambition as him. Paul’s natural optimism blended in brilliantly with John’s anarchic view of the world. And the combina

What’s bad content like? It’s a bit like a neighbour you may have met once or twice knocking on the door and immediately trying to sell you something as they invite themselves in. They then talk about themselves in a bland way, and ask you to respond. They might be trying to have ‘a conversation’, but maybe you don’t feel like talking. And you wish they’d just shut up and leave. Wh

Having been selected to lead the Investec Super Rugby campaign for 2016, S&P and NZ Rugby have quickly made headlines with a new campaign #SUPERBANGBANG.             “We wanted to present Super Rugby in a way that will appeal to those seeking out entertainment – along with rugby fanatics, the fun extends beyond the launch ad into social media and in-stadium activation which will give