Only a few months after NZ Rugby engaged Sugar&Partners to deliver its ITM Cup campaign S&P have successfully reignited deep seeded rivalries and passions for New Zealand’s premier national sporting competition. Stoking the fire within dormant fans with an outdoor & social media activation campaign. “The idea was to incite a war between the provinces and remind fans what’s at stake –we were truly blown aw
Red Seal and Sugar&Partners married R&D to naturopathic influences for a billboard campaign promoting the scientific core at the centre of Red Seal’s health products. There is a wider outdoor and digital campaign rolling out over the coming weeks showcasing the benefits of Red Seal as a natural alternative in brutally simple way. CREDITS Advertising Agency: Sugar&Partners, Auckland Creative Directo
Indie agency duo S&P and MBM have won the initial pitch to launch PwC’s new digital consulting arm to the market. Since showcasing the necessary strategic clout and both from a creative and media perspective all parties have formalised an ongoing relationship starting with showcasing PwC’s view on the recent 2015 NZ Budget. The PwC digital campaign launches across digital, OOH and airport media today. &nbs
What if the next Richard Branson couldn’t afford to start up his first business? That is the question a new campaign from Sugar&Partners, MBM & World Vision calls out to business savvy Kiwi’s asking them to make a difference and “Make it your business to help theirs”. With Branson and other well-known entrepreneurs Mark Zuckerburg, Larry Ellison and the homegrown success story of Trelise Cooper. World